<?php /** * Media * */ defined( 'ABSPATH' ) || exit; // Exit if accessed directly /** * php 5.4 doesn't support adding const.string in the args so we define this as a const * to use it in the functions below */ define( 'TIELABS_SMALL_IMAGE', TIELABS_THEME_SLUG.'-image-small' ); /** * Custom post thumbnail */ if( ! function_exists( 'tie_post_thumbnail' ) ) { function tie_post_thumbnail( $thumb = TIELABS_SMALL_IMAGE, $review = 'small', $cat = false, $trending = true, $media_icon = false ){ echo ' <a aria-label="'. the_title_attribute( 'echo=0' ) .'" href="'. get_permalink() .'" class="post-thumb">'; // Get The Rating Score if( ! empty( $review ) ) { tie_the_score( $review ); } // Large Thumb only if( $review == 'large' ){ // Get the Trending icon if( $trending == true ){ tie_the_trending_icon( 'trending-lg' ); } // Show the Category icon $hide_category_meta = is_category() ? false : true; $hide_category_meta = apply_filters( 'TieLabs/Archive_Thumbnail/category_meta', $hide_category_meta ); if( ! empty( $cat ) && $hide_category_meta ){ tie_the_category( '<span class="post-cat-wrap">', '</span>', true, true ); } } // Get the post format icon code tie_post_format_icon( $media_icon ); //array( 'alt' => sprintf( esc_html__( 'Photo of %s', TIELABS_TEXTDOMAIN ), the_title_attribute( 'echo=0' ) ) ) // Get The Post Thumbnail if( ! empty( $thumb ) ){ the_post_thumbnail( $thumb ); } echo '</a>'; } } /** * Get the path of the LazyLoad Placeholder image */ if( ! function_exists( 'tie_lazyload_placeholder' ) ) { function tie_lazyload_placeholder( $size = '' ){ // Image Data if( apply_filters( 'TieLabs/images/use_data', true ) ){ switch ( $size ) { case 'small': return 'data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAG4AAABLAQMAAACr9CA9AAAAA1BMVEX///+nxBvIAAAAAXRSTlMAQObYZgAAABZJREFUOI1jYMADmEe5o9xR7iiXQi4A4BsA388WUyMAAAAASUVORK5CYII='; break; case 'wide': return 'data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAKCAYAAADVTVykAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAB9JREFUeNpi/P//P8NAAiaGAQajDhh1wKgDRh0AEGAAQTcDEcKDrpMAAAAASUVORK5CYII='; break; case 'square': return 'data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEX///+nxBvIAAAAAXRSTlMAQObYZgAAAApJREFUCJljYAAAAAIAAfRxZKYAAAAASUVORK5CYII='; break; case 'slider': return 'data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKYAAABkCAMAAAA7drv6AAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAAZQTFRF////AAAAVcLTfgAAAAF0Uk5TAEDm2GYAAAAqSURBVHja7MEBDQAAAMKg909tDjegAAAAAAAAAAAAAAAAAAAAAH5NgAEAQTwAAWZtItYAAAAASUVORK5CYII='; break; default: return 'data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAYYAAADcAQMAAABOLJSDAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAACJJREFUaIHtwTEBAAAAwqD1T20ND6AAAAAAAAAAAAAA4N8AKvgAAUFIrrEAAAAASUVORK5CYII='; break; } } // Normal Images else{ $size = ! empty( $size ) ? '-'.$size : ''; return TIELABS_TEMPLATE_URL.'/assets/images/tie-empty'.$size.'.png'; } } } /** * Get thumbnail image id */ if( ! function_exists( 'tie_thumb_src' ) ) { function tie_get_post_thumbnail_id( $id = null ){ $image_id = get_post_thumbnail_id( $id ); if( empty( $image_id ) ){ if( tie_get_option( 'default_featured_image' ) && tie_get_option( 'default_featured_image_id' ) ){ $image_id = tie_get_option( 'default_featured_image_id' ); } } return $image_id; } } /** * Get thumbnail image src */ if( ! function_exists( 'tie_thumb_src' ) ) { function tie_thumb_src( $size = TIELABS_SMALL_IMAGE ){ $image_id = tie_get_post_thumbnail_id( get_the_ID() ); $image = wp_get_attachment_image_src( $image_id, $size ); return ! empty( $image[0] ) ? $image[0] : ''; } } /** * Get thumbnail image src as background */ if( ! function_exists( 'tie_thumb_src_bg' ) ) { function tie_thumb_src_bg( $size = TIELABS_SMALL_IMAGE ){ $image = tie_thumb_src( $size ); $background = ! empty( $image ) ? 'url('. $image .')' : 'none'; return esc_attr( 'background-image: '.$background ); } } /** * Get slider image URL by ID */ if( ! function_exists( 'tie_slider_img_src' ) ) { function tie_slider_img_src( $image_id, $size ){ $image = wp_get_attachment_image_src( $image_id, $size ); return ! empty( $image[0] ) ? $image[0] : ''; } } /** * Get slider image URL by ID as background */ if( ! function_exists( 'tie_slider_img_src_bg' ) ) { function tie_slider_img_src_bg( $image_id, $size ){ $image = tie_slider_img_src( $image_id, $size ); $background = 'none'; if( ! empty( $image ) ) { $background = 'url('. $image .')'; } return esc_attr( 'background-image: '.$background ); } } /** * Get Post Audio */ if( ! function_exists( 'tie_audio' ) ) { function tie_audio( $image_size = false ){ // SoundCloud if( $soundcloud = tie_get_postdata( 'tie_audio_soundcloud' ) ) { echo tie_soundcloud( $soundcloud, 'false', 'true' ); } // Self Hosted audio elseif( tie_get_postdata( 'tie_audio_mp3' ) || tie_get_postdata( 'tie_audio_m4a' ) || tie_get_postdata( 'tie_audio_oga' ) ){ $mp3 = tie_get_postdata( 'tie_audio_mp3' ); $m4a = tie_get_postdata( 'tie_audio_m4a' ); $oga = tie_get_postdata( 'tie_audio_oga' ); the_post_thumbnail( $image_size, array( 'data-main-img' => true ) ); echo do_shortcode('[audio mp3="'.$mp3.'" ogg="'.$oga.'" m4a="'.$m4a.'"]'); } // Embed Audio Code elseif( $embed_code = tie_get_postdata( 'tie_audio_embed' ) ){ echo do_shortcode( $embed_code ); } } } /** * Get Post Video */ if( ! function_exists( 'tie_video' ) ) { function tie_video(){ // YouTube, Vimeo, etc direct link if( $video_url = tie_get_postdata( 'tie_video_url' ) ){ // facebook if( strpos( $video_url, 'facebook.com' ) !== false ){ $video_output = tie_facebook_video( $video_url ); } // Twitter elseif( strpos( $video_url, 'twitter.com' ) !== false ){ return tie_twitter_video( $video_url ); } // OEmbed external url else{ $wp_embed = new WP_Embed(); $video_output = $wp_embed->autoembed( apply_filters( 'TieLabs/video_url', $video_url ) ); // Backup plan, in some cases the oEmbed returns especially with Youtube false due to API or Cache issues if( ! $video_output || ( $video_output == $video_url ) ){ $video_output = '<iframe loading="lazy" width="1280" height="720" src="'. tie_get_video_embed( $video_url ) .'" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>'; } } } // Self hosted video elseif( $video_self = tie_get_postdata( 'tie_video_self' ) ) { $video_output = do_shortcode( '[video width="1280" height="720" mp4="'. $video_self .'"][/video]' ); } // Video embed code elseif( $embed_code = tie_get_postdata( 'tie_embed_code' ) ) { $video_output = do_shortcode( $embed_code ); } // Display the video if( ! empty( $video_output ) ) { return '<div class="tie-fluid-width-video-wrapper tie-ignore-fitvid">'. apply_filters( 'TieLabs/video_output', $video_output ) .'</div>'; } return false; } } /** * Video embed URL */ if( ! function_exists( 'tie_video_embed' ) ) { function tie_video_embed(){ if( $video_url = tie_get_postdata( 'tie_video_url' ) ) { $video_output = tie_get_video_embed( $video_url ); } return ! empty( $video_output ) ? $video_output : esc_url(home_url( '/' )); } } /** * Get Video embed URL */ if( ! function_exists( 'tie_get_video_embed' ) ) { function tie_get_video_embed( $video_url ){ if( empty( $video_url ) ){ return; } $video_link = parse_url( $video_url ); // youtube.com video if ( $video_link['host'] == 'www.youtube.com' || $video_link['host'] == 'youtube.com' ){ parse_str( parse_url( $video_url, PHP_URL_QUERY ), $video_array_of_vars ); $video_id = $video_array_of_vars['v'] ; $video_output = 'https://www.youtube.com/embed/'.$video_id.'?rel=0&wmode=opaque&autohide=1&border=0&egm=0&showinfo=0'; } // youtu.be video elseif( $video_link['host'] == 'www.youtu.be' || $video_link['host'] == 'youtu.be' ){ $video_id = substr( parse_url( $video_url, PHP_URL_PATH ), 1 ); $video_output = 'https://www.youtube.com/embed/'.$video_id.'?rel=0&wmode=opaque&autohide=1&border=0&egm=0&showinfo=0'; } // vimeo.com video elseif( $video_link['host'] == 'www.vimeo.com' || $video_link['host'] == 'vimeo.com' ){ $video_id = (int) substr( parse_url( $video_url, PHP_URL_PATH ), 1 ); $video_output = 'https://player.vimeo.com/video/'.$video_id.'?wmode=opaque'; } else{ $video_output = $video_url; } if( ! empty( $video_output ) ){ return $video_output; } } } /** * Google Map */ if( ! function_exists( 'tie_google_maps' ) ) { function tie_google_maps( $url ){ if( empty( $url ) ){ return; } if( strpos( $url, 'embed' ) !== false ){ $url .= '&output=embed'; } elseif( tie_get_option( 'api_google_maps' ) ){ $api_key = TIELABS_HELPER::remove_spaces( tie_get_option( 'api_google_maps' ) ); $url_attr = parse_url( $url ); $url_attr = str_replace( '/maps/place/', '', $url_attr ); if( ! empty( $url_attr['path'] ) ) { $url_attr = explode( '/', $url_attr['path'] ); $location = $url_attr[0]; $url = "https://www.google.com/maps/embed/v1/place?key=$api_key&q=$location"; } } else{ if( is_single() && ! ( function_exists( 'is_amp_endpoint' ) && is_amp_endpoint() ) && ! is_feed() ){ TIELABS_HELPER::notice_message( esc_html__( 'You need to set the Google Map API Key in the theme options page > Integrations.', TIELABS_TEXTDOMAIN ) ); } } return ' <div class="google-map"> <iframe loading="lazy" width="1280" height="720" frameborder="0" title="Map" src="'.$url.'" async></iframe> </div> '; } } /** * Soundcloud */ if( ! function_exists( 'tie_soundcloud' ) ) { function tie_soundcloud( $url, $autoplay = 'false', $visual = 'true' ){ if( empty( $url )) return; return '<iframe loading="lazy" width="100%" height="350" scrolling="no" frameborder="no" src="//w.soundcloud.com/player/?url='.$url.'&auto_play='.$autoplay.'&show_artwork=true&visual='.$visual.'" async></iframe>'; } } /** * Facebook Video */ if( ! function_exists( 'tie_facebook_video' ) ) { function tie_facebook_video( $url ){ if( empty( $url ) ){ return; } return '<iframe loading="lazy" src="//www.facebook.com/plugins/video.php?href='. urlencode( $url ) .'&show_text=0&width=780" width="780" height="439" scrolling="no" frameborder="0" allowTransparency="true" allowFullScreen="true"></iframe>'; } } /** * Twitter Video */ if( ! function_exists( 'tie_twitter_video' ) ) { function tie_twitter_video( $url ){ if( empty( $url ) ){ return; } $video_id = explode( 'status/', $url ); if( ! empty( $video_id ) && is_array( $video_id ) && ! empty( $video_id[1] ) ){ return ' <div class="twitter-video-wrap"> <iframe loading="lazy" src="https://twitter.com/i/videos/tweet/'. $video_id[1] .'" allowfullscreen="" width="780" height="439" allow="autoplay; fullscreen" id="player_tweet_'. $video_id[1] .'" width=></iframe> </div> '; } return $url; } } /** * Temp fix for unknown reason the latest version of Chrome doesn't lazy-load some images */ add_filter( 'wp_get_attachment_image_attributes', 'tie_lazyload_native_chrome_fix', 999, 3 ); function tie_lazyload_native_chrome_fix( $attr = array(), $attachment = false, $size = false ) { if( is_rtl() && isset( $attr['loading'] ) ){ unset( $attr['loading'] ); } return $attr; }

ميديا

مستقبل التسويق الالكتروني

يونيو 4, 2025

8٬636 أقل من دقيقة

في ظل التحول الرقمي المتسارع، أصبح التسويق الإلكتروني أحد أهم الأدوات التي تعتمد عليها المؤسسات والشركات لتحقيق الانتشار والوصول إلى جمهور أوسع.
في هذا الحوار التسجيلي، نسلّط الضوء على مفهوم التسويق الإلكتروني، أهميته في العصر الحديث، وكيف غيّر قواعد اللعبة في عالم المال والأعمال.