<?php defined( 'ABSPATH' ) or die( "you do not have access to this page!" ); if ( ! class_exists( "cmplz_banner_loader" ) ) { class cmplz_banner_loader { private static $_this; public $cookies = array(); function __construct() { if ( isset( self::$_this ) ) { wp_die( sprintf( '%s is a singleton class and you cannot create a second instance.', get_class( $this ) ) ); } self::$_this = $this; if ( ! is_admin() && !cmplz_is_pagebuilder_preview() ) { if ( get_option( 'cmplz_wizard_completed_once' ) && $this->site_needs_cookie_warning() ) { add_action( 'wp_enqueue_scripts', array( $this, 'enqueue_assets' ), PHP_INT_MAX - 50 ); add_filter( 'script_loader_tag', array( $this, 'add_asyncdefer_attribute' ), 10, 2 ); add_action( 'wp_head', array( $this, 'cookiebanner_css' ) ); add_action( 'wp_footer', array( $this, 'cookiebanner_html' ) ); $this->dynamic_gtm_enqueue(); } else { add_action( 'wp_print_footer_scripts', array( $this, 'inline_cookie_script_no_warning' ), 10, 2 ); } } if ( defined( 'SCRIPT_DEBUG' ) && SCRIPT_DEBUG ) { add_action( 'wp_footer', array( $this, 'detect_conflicts' ), PHP_INT_MAX ); add_action( 'wp_ajax_cmplz_store_console_errors', array( $this, 'store_console_errors' ) ); } add_action( 'cmplz_statistics_script', array( $this, 'get_statistics_script' ), 10 ); add_action( 'cmplz_tagmanager_script', array( $this, 'get_tagmanager_script' ), 10 ); add_action( 'cmplz_before_statistics_script', array( $this, 'add_gtag_js' ), 10 ); add_action( 'cmplz_before_statistics_script', array( $this, 'add_clicky_js' ), 10 ); add_filter( 'cmplz_consenttype', array( $this, 'maybe_filter_consenttype' ), 10, 2 ); } static function this() { return self::$_this; } public function dynamic_gtm_enqueue() { if (cmplz_get_option('gtm_code_head') === 'yes') { $hook = cmplz_get_option('gtm_code_head') ? 'wp_head' : 'wp_print_footer_scripts'; $hookPriority = cmplz_get_option('gtm_code_head') ? 0 : PHP_INT_MAX - 50; add_action($hook, array($this, 'inline_cookie_script'), $hookPriority); } else { add_action( 'wp_print_footer_scripts', array( $this, 'inline_cookie_script' ), PHP_INT_MAX - 50 ); } } public function wizard_completed_once() { return get_option( 'cmplz_wizard_completed_once' ); } /** * Front end javascript error detection. * Only for site admins */ public function detect_conflicts() { if ( ! cmplz_user_can_manage() ) { return; } if ( wp_doing_ajax() || is_admin() ) { return; } if ( ! $this->site_needs_cookie_warning() ) { return; } //don't fire on the back-end if ( is_preview() || cmplz_is_pagebuilder_preview() || isset( $_GET["cmplz_safe_mode"] ) ) { return; } if ( cmplz_get_option( 'disable_cookie_block' ) ) { return; } //not when scan runs if ( isset( $_GET['complianz_scan_token'] ) ) { return; } /* Do not fix mixed content when call is coming from wp_api or from xmlrpc or feed */ if ( defined( 'JSON_REQUEST' ) && JSON_REQUEST ) { return; } if ( defined( 'XMLRPC_REQUEST' ) && XMLRPC_REQUEST ) { return; } $checked_count = (int) get_transient( 'cmplz_checked_for_js_count' ); if ( $checked_count > 5 ) { return; } $nonce = wp_create_nonce( 'cmplz-detect-errors' ); ?> <script> var request = new XMLHttpRequest(); var error_ocurred = false; window.onerror = function (msg, url, lineNo, columnNo, error) { error_ocurred = true; var request = new XMLHttpRequest(); request.open('POST', '<?php echo add_query_arg( array( 'type' => 'errors', 'nonce' => $nonce, 'action' => 'cmplz_store_console_errors' ), admin_url( 'admin-ajax.php' ) ) ?>', true); var data = []; data.push(msg); data.push(lineNo); data.push(url.substring(0, url.indexOf('?'))); request.setRequestHeader('Content-Type', 'application/x-www-form-urlencoded; charset=UTF-8'); request.send(data); }; //if no error occurred after 3 seconds, send a reset signal setTimeout(function () { if (!error_ocurred) { var request = new XMLHttpRequest(); request.open('POST', '<?php echo add_query_arg( array( 'type' => 'errors', 'nonce' => $nonce, 'action' => 'cmplz_store_console_errors' ), admin_url( 'admin-ajax.php' ) ) ?>', true); var data = []; data.push('no-errors'); request.setRequestHeader('Content-Type', 'application/x-www-form-urlencoded; charset=UTF-8'); request.send(data); } }, 3000); </script> <?php } /** * Store detected errors * Only for site admins */ public function store_console_errors() { if ( ! cmplz_user_can_manage() ) { return; } if ( ! $this->site_needs_cookie_warning() ) { return; } /** * limit to one request each two minutes. */ $checked_count = (int) get_transient( 'cmplz_checked_for_js_count' ); if ( $checked_count > 5 ) { return; } set_transient( 'cmplz_checked_for_js_count', $checked_count + 1, 5 * MINUTE_IN_SECONDS ); $success = false; if ( isset( $_GET['nonce'] ) && wp_verify_nonce( $_GET['nonce'], 'cmplz-detect-errors' ) ) { if ( isset( $_POST['no-errors'] ) ) { update_option( 'cmplz_detected_console_errors', false ); $success = true; } else { $errors = []; foreach ( $_POST as $key => $value ) { // Sanitize each value $sanitized_value = sanitize_text_field( $value ); if ( count( $errors ) > 0 && strpos( $sanitized_value, 'runReadyTrigger' ) === false ) { $errors[] = explode( ',', str_replace( site_url(), '', $sanitized_value ) ); if ( isset( $errors[1] ) && $errors[1] > 1 ) { update_option( 'cmplz_detected_console_errors', $errors ); } $success = true; } } } } $response = json_encode( array( 'success' => $success, ) ); header( "Content-Type: application/json" ); echo $response; exit; } /** * When special data is processed, Canada requires optin consenttype * * @param string $consenttype * @param $region * * @return string $consenttype */ public function maybe_filter_consenttype( string $consenttype, $region ): string { if ( $region === 'ca' && cmplz_site_shares_data() && cmplz_get_option( 'sensitive_information_processed' ) === 'yes' ) { $consenttype = 'optin'; } elseif ( $region === 'ca' && cmplz_get_option( 'ca_targets_quebec' ) === 'yes' ) { $consenttype = 'optin'; } if ( $region === 'au' && cmplz_site_shares_data() && cmplz_get_option( 'sensitive_information_processed' ) === 'yes' && cmplz_uses_marketing_cookies() ) { $consenttype = 'optin'; } return $consenttype; } /** * Get the cookie domain, without https or end slash * * @return string */ public function get_cookie_domain() { $domain = str_replace( array( 'http://', 'https://' ), '', cmplz_get_option( 'cookie_domain' ) ); if ( substr( $domain, - 1 ) === '/' ) { $domain = substr( $domain, 0, - 1 ); } return apply_filters( 'cmplz_cookie_domain', $domain ); } /** * Check if we want to notify about Google Fonts * @return bool */ public function show_google_fonts_notice(): bool { if ( ! cmplz_uses_thirdparty( 'google-fonts' ) ) { return false; } return ! defined( "CMPLZ_SELF_HOSTED_PLUGIN_ACTIVE" ) && strpos( get_locale(), 'de_' ) !== false; } /** * Get prefix for our Complianz cookies * * @return string */ public function get_cookie_prefix() { if ( is_multisite() && is_main_site() && ! cmplz_get_option( 'set_cookies_on_root' ) ) { return 'cmplz_rt_'; } return 'cmplz_'; } /** * Defer complianz.js * * @param string $tag * @param string $handle * * @return string */ public function add_asyncdefer_attribute( $tag, $handle ) { if ( $handle === 'cmplz-cookiebanner' || $handle === 'cmplz-tcf' ) { return preg_replace( '/^<script /', '<script defer ', $tag ); } return $tag; } /** * Enqueue cookie banner javascript * * @return void */ public function enqueue_assets() { $minified = ( defined( 'SCRIPT_DEBUG' ) && SCRIPT_DEBUG ) ? '' : '.min'; $banner = cmplz_get_cookiebanner( apply_filters( 'cmplz_user_banner_id', cmplz_get_default_banner_id() ) ); $cookiesettings = $banner->get_front_end_settings(); $deps = array(); if ( cmplz_tcf_active() ) { $deps[] = 'cmplz-tcf'; } if ( cmplz_uses_thirdparty( 'instagram' ) && get_option( 'cmplz_post_scribe_required' ) ) { $deps[] = 'cmplz-postscribe'; $v = filemtime( CMPLZ_PATH . "assets/js/postscribe.min.js" ); wp_enqueue_script( 'cmplz-postscribe', CMPLZ_URL . "assets/js/postscribe.min.js", array( 'jquery' ), $v, true ); } $v = filemtime( CMPLZ_PATH . "cookiebanner/js/complianz$minified.js" ); wp_enqueue_script( 'cmplz-cookiebanner', CMPLZ_URL . "cookiebanner/js/complianz$minified.js", $deps, $v, true ); wp_localize_script( 'cmplz-cookiebanner', 'complianz', $cookiesettings ); } /** * Inline css to default hide the banner until fully loaded * @return void */ public function cookiebanner_css() { ?> <style>.cmplz-hidden { display: none !important; }</style><?php } /** * Load the cookie banner html for each consenttype */ public function cookiebanner_html() { global $post; $type = ''; if ( $post && ( $post->ID ?? false ) ) { if ( preg_match( COMPLIANZ::$document->get_shortcode_pattern( "gutenberg" ), $post->post_content, $matches ) ) { $type = $matches[1]; $region = cmplz_get_region_from_legacy_type( $type ); $type = str_replace( '-' . $region, '', $type ); } elseif ( preg_match( COMPLIANZ::$document->get_shortcode_pattern(), $post->post_content, $matches ) ) { $type = $matches[1]; } elseif ( preg_match( COMPLIANZ::$document->get_shortcode_pattern( "classic", true ), $post->post_content, $matches ) ) { $type = $matches[1]; $region = cmplz_get_region_from_legacy_type( $type ); $type = str_replace( '-' . $region, '', $type ); } } //to prevent WCAG errors, we skip banner html on the cookie statement. But not if TCF enabled, because TCF requires it. if ( $type === 'cookie-statement' && ! cmplz_tcf_active() ) { return; } $consent_types = cmplz_get_used_consenttypes(); $banner_ids = cmplz_ab_testing_enabled() ? wp_list_pluck( cmplz_get_cookiebanners(), 'ID' ) : [ cmplz_get_default_banner_id() ]; $path = trailingslashit( CMPLZ_PATH ) . 'cookiebanner/templates/'; $manage_consent_template = cmplz_get_template( "manage-consent.php", false, $path ); $banner_html = ''; $manage_consent_html = ''; foreach ( $consent_types as $consent_type ) { $banner_template = cmplz_get_template( "cookiebanner.php", array( 'consent_type' => $consent_type ), $path ); foreach ( $banner_ids as $banner_id ) { $temp_banner_html = $banner_template; $temp_manage_consent_html = $manage_consent_template; $banner = cmplz_get_cookiebanner( $banner_id ); $cookie_settings = $banner->get_html_settings(); foreach ( $cookie_settings as $fieldname => $value ) { if ( isset( $value['text'] ) ) { $value = $value['text']; } if ( is_array( $value ) ) { continue; } if ( $fieldname !== 'logo' ) { $value = nl2br( $value ); } $temp_banner_html = str_replace( '{' . $fieldname . '}', $value, $temp_banner_html ); $temp_manage_consent_html = str_replace( '{' . $fieldname . '}', $value, $temp_manage_consent_html ); } $banner_html .= $temp_banner_html; $manage_consent_html .= $temp_manage_consent_html; } } $comment = apply_filters( 'cmplz_document_comment', "\n" . "" . "\n" ); echo $comment . '<div id="cmplz-cookiebanner-container">' . apply_filters( "cmplz_banner_html", $banner_html ) . '</div> <div id="cmplz-manage-consent" data-nosnippet="true">' . apply_filters( "cmplz_manage_consent_html", $manage_consent_html ) . '</div>'; } /** * On multisite, we want to get the policy consistent across sites * * @return int */ public function get_active_policy_id() { //if !multisite, get normal option if ( !is_multisite() ) { return get_option( 'complianz_active_policy_id', 1 ); } //multisite. If set_cookies_on_root, get site option, otherwise get normal option if ( cmplz_get_option( 'set_cookies_on_root' ) ) { return get_site_option( 'complianz_active_policy_id', 1 ); } return get_option( 'complianz_active_policy_id', 1 ); } /** * Upgrade the activate policy id with one * The active policy id is used to track if the user has consented to the latest policy changes. * If changes were made, the policy is increased, and user should consent again. * * On multisite, we want to get the policy consistent across sites */ public function upgrade_active_policy_id() { $policy_id = $this->get_active_policy_id(); $policy_id ++; if ( !is_multisite() ) { update_option( 'complianz_active_policy_id', $policy_id ); } //multisite. If set_cookies_on_root, get site option, otherwise get normal option if ( cmplz_get_option( 'set_cookies_on_root' ) ) { update_site_option( 'complianz_active_policy_id', $policy_id ); } else { update_option( 'complianz_active_policy_id', $policy_id ); } } /** * Check if we're in a subfolder setup (home_url consists of domain+path, e.g. domain.com/sub) * * @return string $path //$path should at least contain a '/', for root application. */ public function get_cookie_path() { //if cookies are to be set on the root, don't send a path if ( cmplz_get_option( 'set_cookies_on_root' ) || function_exists( 'pll__' ) || function_exists( 'icl_translate' ) || class_exists( 'TRP_Translate_Press', false ) ) { return apply_filters( 'cmplz_cookie_path', '/' ); } $domain = home_url(); $parse = parse_url( $domain ); $root_domain = $parse['host']; $path = str_replace( array( 'http://', 'https://', $root_domain ), '', $domain ); return apply_filters( 'cmplz_cookie_path', trailingslashit( $path ) ); } /** * The category that is passed to the statistics script determine if these are executed immediately or not. * * @return string **/ public function get_statistics_category() { //if a cookie warning is needed for the stats we don't add a native class, so it will be disabled by the cookie blocker by default $category = 'statistics'; $uses_tagmanager = cmplz_get_option( 'compile_statistics' ) === 'google-tag-manager' ? true : false; $matomo = cmplz_get_option( 'compile_statistics' ) === 'matomo' ? true : false; //without tag manager, set as functional if no cookie warning required for stats if ( ! $uses_tagmanager && ! $this->cookie_warning_required_stats() ) { $category = 'functional'; } //tag manager always fires as functional if ( $uses_tagmanager ) { $category = 'functional'; } if ( $matomo && cmplz_get_option( 'matomo_anonymized' ) === 'yes' ) { $category = 'functional'; } /* * Run Tag Manager or gtag by default if consent mode is enabled */ if ( cmplz_consent_mode() ) { $category = 'functional'; } return apply_filters( 'cmplz_statistics_category', $category ); } public function inline_cookie_script() { //based on the script classes, the statistics will get added on consent, or without consent $category = $this->get_statistics_category(); $statistics = cmplz_get_option( 'compile_statistics' ); $aw_code = cmplz_get_option( 'aw_code' ); $additional_marketing = array_map( 'trim', explode( ',', cmplz_get_option( "additional_gtags_marketing" ) ) ); $template = "gtag('config', '{tag}' );"; $additional_tags = ''; foreach ($additional_marketing as $marketing){ $additional_tags .= str_replace( '{tag}', esc_attr($marketing), $template ); } $configured_by_complianz = cmplz_get_option( 'configuration_by_complianz' ) === 'yes'; do_action( 'cmplz_before_statistics_script' ); /** * Tag manager needs to be included as text/javascript (omitted as it's default), as it always needs to fire. * All other scripts will be included with the appropriate tags, and fired when possible */ $stats_comment = '' . "\n"; if ( $configured_by_complianz && $statistics !== 'no' ) { if ( $statistics === 'google-tag-manager' || $statistics === 'matomo-tag-manager' ) { ob_start(); do_action( 'cmplz_tagmanager_script' ); $statistics_script = ob_get_clean(); if ( ! empty( $statistics_script ) ) { echo $stats_comment; ?> <script data-category="<?php echo esc_attr( $category ) ?>"> <?php echo $statistics_script; ?> </script><?php } } else { ob_start(); do_action( 'cmplz_statistics_script' ); $statistics_script = ob_get_clean(); if ( ! empty( $statistics_script ) ) { echo $stats_comment; ?> <script <?php echo $category === 'functional' ? '' : 'type="text/plain"' ?> data-category="<?php echo esc_attr( $category ) ?>"><?php echo $statistics_script; ?></script><?php } } if ( ! empty( $aw_code ) && $statistics === 'google-analytics' ) { $script = str_replace( '{aw_code}', $aw_code, cmplz_get_template( "statistics/gtag-remarketing.js" ) ); $script = str_replace( '{additional_tags}', $additional_tags, $script ); //remarketing with consent mode should be executed without consent, as consent mode handles the consent //BUT if basic mode is enabled, it should be marketing anyway. if ( cmplz_consent_mode() && cmplz_get_option( "gtag-basic-consent-mode" ) !== 'yes' ) { ?> <script data-category="functional"><?php echo $script; ?></script><?php } else { ?> <script type="text/plain" data-category="marketing"><?php echo $script; ?></script><?php } } } if ( cmplz_get_option( 'disable_cookie_block' ) == 1 ) { return; } $scripts = get_option( "complianz_options_custom-scripts" ); if ( ! is_array( $scripts ) || ! isset( $scripts['add_script'] ) || ! is_array( $scripts['add_script'] ) ) { return; } $added_scripts = array_filter( $scripts['add_script'], function ( $script ) { return $script['enable'] == 1; } ); $added_scripts = apply_filters( 'cmplz_added_scripts', $added_scripts ); foreach ( $added_scripts as $script ) { if ( ! isset( $script['editor'] ) || empty( $script['editor'] ) ) { continue; } echo "\n"; $async = $script['async'] == 1 ? 'async' : ''; ?> <script <?php echo $async ?> type="text/plain" data-category="<?php echo esc_attr( $script['category'] ) ?>"> <?php echo $script['editor'] ?> </script> <?php } } /** * Insert the gtag.js script required if gtag.js is used * * @hooked cmplz_before_statistics_script * @since 4.7.8 */ public function add_gtag_js() { if ( cmplz_get_option( 'configuration_by_complianz' ) === 'no' ) { return; } $statistics = cmplz_get_option( 'compile_statistics' ); $gtag_code = esc_attr( cmplz_get_option( "ua_code" ) ); if ( $statistics === 'google-analytics' && ! empty( $gtag_code ) ) { $category = $this->get_statistics_category(); ?> <script async data-category="<?php echo $category ?>" src="https://www.googletagmanager.com/gtag/js?id=<?php echo $gtag_code ?>"></script><?php } } /** * Add generic clicky js script */ public function add_clicky_js() { $statistics = cmplz_get_option( 'compile_statistics' ); if ( $statistics === 'clicky' ) { $category = $this->get_statistics_category(); ?> <script async <?php echo $category === 'functional' ? '' : 'type="text/plain"' ?> data-category="<?php echo $category ?>" src="//static.getclicky.com/js"></script> <?php } } /** * Inline scripts which do not require a warning */ public function inline_cookie_script_no_warning() { do_action( 'cmplz_before_statistics_script' ); ?> <script data-category="functional"> <?php do_action( 'cmplz_statistics_script' );?> <?php do_action( 'cmplz_tagmanager_script' );?> </script> <?php } /** * * @hooked cmplz_tagmanager_script * * */ public function get_tagmanager_script() { if ( cmplz_get_option( 'configuration_by_complianz' ) !== 'yes' ) { return; } $script = ''; $statistics = cmplz_get_option( 'compile_statistics' ); if ( $statistics === 'google-tag-manager' ) { $template = cmplz_get_option('cmplz-tm-template') === 'yes' ? '-template' : ''; $consent_mode = cmplz_consent_mode() ? "-consent-mode$template" : ''; $script = cmplz_get_template( "statistics/google-tag-manager$consent_mode.js" ); $script = str_replace( '{gtm_code}', esc_attr( cmplz_get_option( "gtm_code" ) ), $script ); } elseif ( $statistics === 'matomo-tag-manager' ) { $script = cmplz_get_template( 'statistics/matomo-tag-manager.js' ); $script = str_replace( '{container_id}', esc_attr( cmplz_get_option( 'matomo_container_id' ) ), $script ); $script = str_replace( '{matomo_url}', esc_url_raw( trailingslashit( cmplz_get_option( 'matomo_tag_url' ) ) ), $script ); } echo apply_filters( 'cmplz_script_filter', $script ); } /** * * @hooked cmplz_statistics_script * * * */ public function get_statistics_script() { if ( cmplz_get_option( 'configuration_by_complianz' ) === 'no' ) { return; } $statistics = cmplz_get_option( 'compile_statistics' ); $script = ''; if ( $statistics === 'google-analytics' ) { $consent_mode = cmplz_consent_mode() ? '-consent-mode' : ''; $consent_mode = $consent_mode !== '' && cmplz_get_option( "gtag-basic-consent-mode" ) === 'yes' ? $consent_mode . '-basic' : $consent_mode; $code = esc_attr( cmplz_get_option( "ua_code" ) ); $template = "gtag('config', '{tag}' );"; $additional_stats = array_map( 'trim', explode( ',', cmplz_get_option( "additional_gtags_stats" ) ) ); $additional_tags = ''; foreach ($additional_stats as $stat){ $additional_tags .= str_replace( '{tag}', esc_attr($stat), $template ); } $anonymize_ip = $this->google_analytics_always_block_ip() ? "'anonymize_ip': true" : ""; if ( substr( strtoupper( $code ), 0, 2 ) === 'G-' ) { $anonymize_ip = ''; } $enable_tcf_support = cmplz_tcf_active() ? 'true' : 'false'; $ads_data_redaction = cmplz_get_option( "cmplz-gtag-ads_data_redaction" )==='yes' ? 'true' : 'false'; $urlpassthrough = cmplz_get_option( "cmplz-gtag-urlpassthrough" )==='yes' ? 'true' : 'false'; $script = cmplz_get_template( "statistics/gtag$consent_mode.js" ); $script = str_replace( array('{G_code}', '{additional_tags}', '{anonymize_ip}', '{enable_tcf_support}', '{ads_data_redaction}', '{url_passthrough}'), array($code, $additional_tags, $anonymize_ip, $enable_tcf_support, $ads_data_redaction, $urlpassthrough), $script ); } elseif ( $statistics === 'matomo' ) { $cookieless = ( cmplz_get_option( 'matomo_anonymized' ) === 'yes' ) ? '-cookieless' : ''; $script = cmplz_get_template( "statistics/matomo$cookieless.js" ); $script = str_replace( '{site_id}', esc_attr( cmplz_get_option( 'matomo_site_id' ) ), $script ); $script = str_replace( '{matomo_url}', esc_url_raw( trailingslashit( cmplz_get_option( 'matomo_url' ) ) ), $script ); } elseif ( $statistics === 'clicky' ) { $script = cmplz_get_template( 'statistics/clicky.js' ); $script = str_replace( '{site_ID}', esc_attr( cmplz_get_option( 'clicky_site_id' ) ), $script ); } elseif ( $statistics === 'clarity' ) { $script = cmplz_get_template( 'statistics/clarity.js' ); $script = str_replace( '{site_ID}', esc_attr( cmplz_get_option( 'clarity_id' ) ), $script ); } elseif ( $statistics === 'yandex' ) { $script = cmplz_get_template( 'statistics/yandex.js' ); $data_layer = cmplz_get_option( 'yandex_ecommerce' ) === 'yes'; $data_layer_str = ''; if ( $data_layer ) { $data_layer_str = 'ecommerce:"dataLayer"'; } $script = str_replace( array( '{yandex_id}', '{ecommerce}' ), array( cmplz_get_option( 'yandex_id' ), $data_layer_str ), $script ); } echo apply_filters( 'cmplz_script_filter', $script ); } /** * * Get the domain from the current site url * * @return bool|string $domain */ public function get_domain() { $url = site_url(); $parse = parse_url( $url ); if ( ! isset( $parse['host'] ) ) { return false; } return $parse['host']; } /** * get boolean string for database purposes * * @param bool $boolean * * @return string */ private function bool_string( $boolean ) { $bool = (bool) $boolean; return $bool ? 'TRUE' : 'FALSE'; } /** * Check a string for third party services * * @param string $html * @param bool $single_key //return a single string instead of array * * @return array|string $thirdparty * * */ public function parse_for_thirdparty_services( $html, $single_key = false ) { $thirdparty = array(); $thirdparty_markers = COMPLIANZ::$config->thirdparty_service_markers; foreach ( $thirdparty_markers as $key => $markers ) { foreach ( $markers as $marker ) { if ( $single_key && strpos( $html, $marker ) !== false ) { return $key; } else if ( strpos( $html, $marker ) !== false && ! in_array( $key, $thirdparty ) ) { $thirdparty[] = $key; } } } if ( $single_key ) { return false; } return $thirdparty; } /** * Check the webpage html output for social media markers. * * @param string $html * @param bool $single_key * * @return array|bool|string $social_media_key */ public function parse_for_social_media( $html, $single_key = false ) { $social_media = array(); $social_media_markers = COMPLIANZ::$config->social_media_markers; foreach ( $social_media_markers as $key => $markers ) { foreach ( $markers as $marker ) { if ( $single_key && strpos( $html, $marker ) !== false ) { return $key; } if ( strpos( $html, $marker ) !== false && ! in_array( $key, $social_media ) ) { $social_media[] = $key; } } } if ( $single_key ) { return false; } return $social_media; } public function get_cookies_by_service( $settings = array() ) { $cookies = $this->get_cookies( $settings ); $grouped_by_service = array(); $topServiceID = 0; foreach ( $cookies as $cookie ) { $serviceID = $cookie->serviceID ?: 999999999; $topServiceID = $serviceID > $topServiceID ? $serviceID : $topServiceID; $purpose = $cookie->purpose === 0 || strlen( $cookie->purpose ) == 0 ? __( 'Purpose pending investigation', 'complianz-gdpr' ) : $cookie->purpose; $grouped_by_service[ $serviceID ][ $purpose ][] = $cookie; } //move misc to end of array $misc = isset( $grouped_by_service[999999999] ) ? $grouped_by_service[999999999] : false; unset( $grouped_by_service[999999999] ); if ( $misc ) { $grouped_by_service[ $topServiceID + 1 ] = $misc; } return $grouped_by_service; } /** * Get list of active cookies on site * * @return array|object|null */ public function get_cookies( $settings = array() ) { global $wpdb; $cookies = $this->cookies; if ( count( $cookies ) === 0 ) { $cookies = get_transient( 'cmplz_cookies' ); if ( ! $cookies ) { $cookies = []; $table_exists = get_option( 'cmplz_cookietable_version' ); if ( $table_exists ) { $cookies = $wpdb->get_results( "select * from {$wpdb->prefix}cmplz_cookies" ); } set_transient( 'cmplz_cookies', $cookies, MINUTE_IN_SECONDS ); } $this->cookies = $cookies; } $defaults = array( 'ignored' => 'all', 'new' => false, 'language' => false, 'isMembersOnly' => false, 'hideEmpty' => false, 'showOnPolicy' => 'all', 'lastUpdatedDate' => false, 'deleted' => false, 'isOwnDomainCookie' => 'all', ); $settings = wp_parse_args( $settings, $defaults ); if ( $settings['isMembersOnly'] !== 'all' ) { //filter the $cookies array to only get cookies where isMembersOnly === $settings['isMembersOnly'] $cookies = array_filter( $cookies, static function ( $cookie ) use ( $settings ) { return $cookie->isMembersOnly == $settings['isMembersOnly']; } ); } if ( $settings['showOnPolicy'] !== 'all' ) { $cookies = array_filter( $cookies, static function ( $cookie ) use ( $settings ) { return $cookie->showOnPolicy == $settings['showOnPolicy']; } ); } if ( $settings['ignored'] !== 'all' ) { $cookies = array_filter( $cookies, function ( $cookie ) use ( $settings ) { return $cookie->ignored == $settings['ignored']; } ); } if ( $settings['isOwnDomainCookie'] !== 'all' ) { $cookies = array_filter( $cookies, static function ( $cookie ) use ( $settings ) { return $cookie->isOwnDomainCookie == $settings['isOwnDomainCookie']; } ); } if ( ! $settings['language'] ) { $cookies = array_filter( $cookies, static function ( $cookie ) { return $cookie->isTranslationFrom == false; } ); } else if ( $settings['language'] !== 'all' ) { $cookies = array_filter( $cookies, static function ( $cookie ) use ( $settings ) { return $cookie->language === $settings['language']; } ); } if ( $settings['hideEmpty'] ) { $cookies = array_filter( $cookies, static function ( $cookie ) { return $cookie->name !== ''; } ); } if ( ! $settings['deleted'] ) { $cookies = array_filter( $cookies, static function ( $cookie ) { return $cookie->deleted != true; } ); } if ( isset( $settings['sync'] ) ) { $cookies = array_filter( $cookies, static function ( $cookie ) use ( $settings ) { return $cookie->sync == $settings['sync']; } ); } if ( $settings['new'] ) { $cookies = array_filter( $cookies, static function ( $cookie ) { return $cookie->firstAddDate > get_option( 'cmplz_cookie_data_verified_date' ); } ); } if ( $settings['lastUpdatedDate'] ) { $cookies = array_filter( $cookies, static function ( $cookie ) use ( $settings ) { return $cookie->lastUpdatedDate < $settings['lastUpdatedDate'] || $cookie->lastUpdatedDate === false || $cookie->lastUpdatedDate === 0; } ); } //make sure service data is added foreach ( $cookies as $index => $cookie ) { $cookie = new CMPLZ_COOKIE( $cookie ); $cookies[ $index ] = $cookie; } return $cookies; } /** * convert a slug to a normal readable name, without -, and with uppercase start of each word * * @param $slug * * @return string */ public function convert_slug_to_name( $slug ) { $a = explode( '-', $slug ); $a = array_map( 'ucfirst', $a ); return implode( ' ', $a ); } /** * Get list of detected services * * @param $category 'social', 'utility', 'other' * * @return array $services * @since 1.0 * */ public function get_services( $settings = array() ) { global $wpdb; $result = $wpdb->query( "SHOW TABLES LIKE '{$wpdb->prefix}cmplz_cookies'" ); if ( empty( $result ) ) { return array(); } $defaults = array( 'language' => false, 'hideEmpty' => false, 'category' => 'all', 'lastUpdatedDate' => false, 'includeServicesWithoutCookies' => false, ); $settings = wp_parse_args( $settings, $defaults ); $sql = ' 1=1 '; if ( ! $settings['language'] ) { $sql .= ' and isTranslationFrom = false '; } else if ( $settings['language'] !== 'all' ) { $lang = cmplz_sanitize_language( $settings['language'] ); $sql .= " AND language = '$lang' "; } if ( $settings['hideEmpty'] ) { $sql .= " AND name <>'' "; } if ( isset( $settings['sync'] ) ) { $sql .= ' AND sync = ' . $this->bool_string( $settings['sync'] ); } if ( $settings['category'] !== 'all' ) { $sql .= $wpdb->prepare( " AND category = %s", $settings['category'] ); } $no_cookies_where = $sql; if ( $settings['lastUpdatedDate'] ) { $sql .= $wpdb->prepare( ' AND (lastUpdatedDate < %s OR lastUpdatedDate=FALSE OR lastUpdatedDate = 0 )', (int) $settings['lastUpdatedDate'] ); } $sql = "select * from {$wpdb->prefix}cmplz_services where " . $sql; $services = $wpdb->get_results( $sql ); if ( $settings['includeServicesWithoutCookies'] ) { $sql = "select * from ( select * from {$wpdb->prefix}cmplz_services where NOT ID in (select DISTINCT services.ID from {$wpdb->prefix}cmplz_services as services inner join {$wpdb->prefix}cmplz_cookies on services.ID = {$wpdb->prefix}cmplz_cookies.serviceID)) as services where $no_cookies_where"; $services_no_cookies = $wpdb->get_results( $sql ); $service_ids = wp_list_pluck( $services, 'ID' ); foreach ( $services_no_cookies as $service_no_cookies ) { if ( ! in_array( $service_no_cookies->ID, $service_ids ) ) { $services[] = $service_no_cookies; } } } return $services; } /** * Get an array of languages used on this site in format array('en' => 'en') * * @param bool $count * * @return int|array */ public function get_supported_languages( $count = false ) { $site_locale = cmplz_sanitize_language( get_locale() ); $languages = array( $site_locale => $site_locale ); //QTranslate if ( defined( 'QTX_VERSION' ) ) { $enabled_languages = get_option( 'qtranslate_enabled_languages' ); if ( is_array( $enabled_languages ) ) { foreach ( $enabled_languages as $language_code ) { if ( ! in_array( $language_code, $languages, true ) ) { $languages[ $language_code ] = $language_code; } } } } if ( function_exists( 'icl_register_string' ) ) { $wpml = apply_filters( 'wpml_active_languages', null, array( 'skip_missing' => 0 ) ); if ( ! is_array( $wpml ) ) { $wpml = []; } /** * WPML has changed the index from 'language_code' to 'code' so * we check for both. */ $wpml_test_index = reset( $wpml ); if ( isset( $wpml_test_index['language_code'] ) ) { $wpml = wp_list_pluck( $wpml, 'language_code' ); } elseif ( isset( $wpml_test_index['code'] ) ) { $wpml = wp_list_pluck( $wpml, 'code' ); } else { $wpml = array(); } $languages = array_merge( $wpml, $languages ); } /** * TranslatePress support * There does not seem to be an easy accessible API to get the languages, so we retrieve from the settings directly */ if ( class_exists( 'TRP_Translate_Press' ) ) { $trp_settings = get_option( 'trp_settings', array() ); if ( isset( $trp_settings['translation-languages'] ) ) { $trp_languages = $trp_settings['translation-languages']; foreach ( $trp_languages as $language_code ) { $key = substr( $language_code, 0, 2 ); if ( ! in_array( $key, $languages, true ) ) { $languages[ $key ] = $key; } } } } //make sure the en is always available. if ( ! in_array( 'en', $languages ) ) { $languages['en'] = 'en'; } if ( $count ) { return count( $languages ); } return array_keys( $languages ); } /** * Get the last cookie scan date in unix or human time format * * @param bool $unix * * @return bool|int|string */ public function get_last_cookie_scan_date( $unix = false ) { $last_scan_date = get_option( 'cmplz_last_cookie_scan' ); if ( $unix ) { return $last_scan_date; } if ( $last_scan_date ) { $date = cmplz_localize_date( $last_scan_date ); $time = date( get_option( 'time_format' ), $last_scan_date ); $date = cmplz_sprintf( __( "%s at %s", 'complianz-gdpr' ), $date, $time ); } else { $date = false; } return $date; } /** * Get the last cookie sync date in unix or human time format * * @return string */ public function get_last_cookie_sync_date() { $last_sync_date = get_option( 'cmplz_last_cookie_sync' ); if ( $last_sync_date ) { $date = cmplz_localize_date( $last_sync_date ); } else { $date = __( '(not synced yet)', 'complianz-gdpr' ); } return $date; } /** * Update the cookie policy date */ public function update_cookie_policy_date() { update_option( 'cmplz_publish_date', time() ); //also reset the email notification, so it will get sent next year. update_option( 'cmplz_update_legal_documents_mail_sent', false ); } public function use_cdb_api() { $use_api = cmplz_get_option( 'use_cdb_api' ) !== 'no'; return apply_filters( 'cmplz_use_cdb_api', $use_api ); } /** * Check if site uses Google Analytics * * @return bool * */ public function uses_google_analytics() { $statistics = cmplz_get_option( 'compile_statistics' ); if ( $statistics === 'google-analytics' ) { return true; } return false; } /** * Check if tm is used * * @return bool */ public function uses_google_tagmanager() { $statistics = cmplz_get_option( 'compile_statistics' ); if ( $statistics === 'google-tag-manager' ) { return true; } return false; } /** * Check if matomo is used * * @return bool */ public function uses_matomo() { $statistics = cmplz_get_option( 'compile_statistics' ); return $statistics === 'matomo'; } public function analytics_configured() { //if the user has chosen to configure it himself, we consider it to be configured. if ( cmplz_get_option( 'configuration_by_complianz' ) === 'no' ) { return true; } $UA_code = cmplz_get_option( 'ua_code' ); return $UA_code !== ''; } public function tagmanager_configured() { //if the user has chosen to configure it himself, we consider it to be configured. if ( cmplz_get_option( 'configuration_by_complianz' ) === 'no' ) { return true; } $gtm_code = cmplz_get_option( 'gtm_code' ); return $gtm_code !== ''; } public function matomo_configured() { //if the user has chosen to configure it himself, we consider it to be configured. if ( cmplz_get_option( 'configuration_by_complianz' ) === 'no' ) { return true; } $matomo_url = cmplz_get_option( 'matomo_url' ); $site_id = cmplz_get_option( 'matomo_site_id' ); return $matomo_url !== '' && $site_id !== ''; } /** * Check if the site needs a cookie banner. Pass a region to check cookie banner requirement for a specific region * * @@param string|bool $region * * @return bool * *@since 1.2 * */ public function site_needs_cookie_warning( $region = false ) { /** * default is false */ $needs_warning = false; if ( $region && ! cmplz_has_region( $region ) ) { /** * if we do not target this region, we don't show a banner for that region */ $needs_warning = false; } else if ( ( ! $region || $region === 'us' ) && cmplz_has_region( 'us' ) ) { /** * for the US, a cookie warning is always required * if a region other than US is passed, we check the region's requirements * if US is passed, we always need a banner */ $needs_warning = true; } else if ( $this->site_shares_data() ) { /** * site shares data */ $needs_warning = true; } else if ( $this->cookie_warning_required_stats() ) { /** * does the config of the statistics require a cookie warning? */ $needs_warning = true; } $url = $_SERVER['REQUEST_URI']; $excluded_posts_array = get_option( 'cmplz_excluded_posts_array', array() ); if ( ! empty( $excluded_posts_array ) ) { foreach ( $excluded_posts_array as $excluded_slug ) { if ( strpos( $url, $excluded_slug ) !== false ) { return false; } } } return apply_filters( 'cmplz_site_needs_cookiewarning', $needs_warning ); } /** * Check if the site needs a cookie banner considering statistics only * * @param $region bool|string * * @return bool * @since 1.0 * */ public function cookie_warning_required_stats( $region = false ) { if ( cmplz_get_option( 'consent_for_anonymous_stats' ) === 'yes' ) { return apply_filters( 'cmplz_cookie_warning_required_stats', true ); } if ( $region && isset( COMPLIANZ::$config->regions[ $region ] ) ) { if ( COMPLIANZ::$config->regions[ $region ]['statistics_consent'] === 'no' ) { return apply_filters( 'cmplz_cookie_warning_required_stats', false ); } if ( COMPLIANZ::$config->regions[ $region ]['statistics_consent'] === 'always' ) { return apply_filters( 'cmplz_cookie_warning_required_stats', true ); } if ( COMPLIANZ::$config->regions[ $region ]['statistics_consent'] === 'when_not_anonymous' ) { if ( cmplz_get_option( 'eu_consent_regions' ) === 'yes' ) { return apply_filters( 'cmplz_cookie_warning_required_stats', true ); } if ( $this->statistics_privacy_friendly() ) { return apply_filters( 'cmplz_cookie_warning_required_stats', false ); } return apply_filters( 'cmplz_cookie_warning_required_stats', true ); } return apply_filters( 'cmplz_cookie_warning_required_stats', false ); } /** * if region is not provided. Generic check */ if ( $this->statistics_privacy_friendly() && $this->consent_required_for_anonymous_stats() ) { return apply_filters( 'cmplz_cookie_warning_required_stats', true ); } //if we're here, we don't need stats if they're set up privacy friendly return apply_filters( 'cmplz_cookie_warning_required_stats', ! $this->statistics_privacy_friendly() ); } /** * Check if consent is required for anonymous statistics * * @return bool */ public function consent_required_for_anonymous_stats() { $active_regions = COMPLIANZ::$config->active_regions(); if ( in_array( 'always', array_column( $active_regions, 'statistics_consent' ) ) ) { return true; } $when_not_anonymous = array_search( 'when_not_anonymous', array_column( $active_regions, 'statistics_consent' ) ); $uses_google = $this->uses_google_analytics() || $this->uses_google_tagmanager(); if ( $when_not_anonymous && $uses_google && cmplz_get_option( 'consent_for_anonymous_stats' ) === 'yes' ) { return true; } return false; } /** * Add the selected statistics service as a service, and check for doubles */ public function maybe_add_statistics_service() { $selected_stat_service = cmplz_get_option( 'compile_statistics' ); if ( $selected_stat_service === 'google-analytics' || $selected_stat_service === 'matomo' || $selected_stat_service === 'google-tag-manager' ) { $service_name = $this->convert_slug_to_name( $selected_stat_service ); $service = new CMPLZ_SERVICE( $service_name ); if ( ! $service->ID ) { //Add new service $service = new CMPLZ_SERVICE(); $service->add( $service_name, $this->get_supported_languages(), false ); } } } /** * Determine if statistics are used in a privacy friendly way * * @return bool */ public function statistics_privacy_friendly() { $statistics = cmplz_get_option( 'compile_statistics' ); //no statistics at all, it's privacy friendly if ( $statistics === 'no' ) { return apply_filters( 'cmplz_statistics_privacy_friendly', true ); } //not anonymous stats. if ( $statistics === 'yes' ) { return apply_filters( 'cmplz_statistics_privacy_friendly', false ); } $tagmanager = $statistics === 'google-tag-manager'; $matomo = $statistics === 'matomo'; $google_analytics = $statistics === 'google-analytics'; $clicky = $statistics === 'clicky'; $accepted_google_data_processing_agreement = false; $ip_anonymous = false; $no_sharing = false; if ( $clicky ) { return apply_filters( 'cmplz_statistics_privacy_friendly', false ); } if ( $matomo ) { return apply_filters( 'cmplz_statistics_privacy_friendly', false ); } if ( $google_analytics || $tagmanager ) { $thirdparty = $google_analytics ? cmplz_get_option( 'compile_statistics_more_info' ) : cmplz_get_option( 'compile_statistics_more_info_tag_manager' ); if ( ! is_array( $thirdparty ) ) { $thirdparty = []; } $accepted_google_data_processing_agreement = in_array( 'accepted', $thirdparty, true ); $ip_anonymous = in_array( 'ip-addresses-blocked', $thirdparty, true ); $no_sharing = in_array( 'no-sharing', $thirdparty, true ); } if ( ( $tagmanager || $google_analytics ) && ( ! $accepted_google_data_processing_agreement || ! $ip_anonymous || ! $no_sharing ) ) { return apply_filters( 'cmplz_statistics_privacy_friendly', false ); } //everything set up privacy friendly! return apply_filters( 'cmplz_statistics_privacy_friendly', true ); } /** * Check if ip is always blocked * @return bool */ public function google_analytics_always_block_ip() { $statistics = cmplz_get_option( 'compile_statistics' ); $google_analytics = $statistics === 'google-analytics'; if ( $google_analytics ) { $thirdparty = cmplz_get_option( 'compile_statistics_more_info' ); if ( ! is_array( $thirdparty ) ) { $thirdparty = []; } if ( in_array( 'ip-addresses-blocked', $thirdparty, true ) ) { return true; } } return false; } /** * Check if this website shares data with third parties, used for recommendations, cookiebanner check and canada policies * * @return bool */ public function site_shares_data() { //TCF always shares data if ( cmplz_tcf_active() ) { return true; } if ( $this->uses_google_tagmanager() ) { return true; } if ( cmplz_uses_marketing_cookies() ) { return true; } /** * Script Center */ $blocked_scripts = cmplz_get_transient( 'cmplz_blocked_scripts' ); $blocked_scripts = $blocked_scripts ?: COMPLIANZ::$cookie_blocker->blocked_scripts(); $thirdparty_scripts = is_array( $blocked_scripts ) && count( $blocked_scripts ) > 0; $ad_cookies = ( cmplz_get_option( 'uses_ad_cookies' ) === 'yes' ) ? true : false; $social_media = ( cmplz_get_option( 'uses_social_media' ) === 'yes' ) ? true : false; $thirdparty_services = ( cmplz_get_option( 'uses_thirdparty_services' ) === 'yes' ) ? true : false; if ( $thirdparty_scripts || $ad_cookies || $social_media || $thirdparty_services ) { return true; } //get all used cookies $args = array( 'isTranslationFrom' => false, 'ignored' => false, ); if ( ! $this->statistics_privacy_friendly() ) { return true; } $cookies = $this->get_cookies( $args ); if ( empty( $cookies ) ) { return false; } foreach ( $cookies as $cookie ) { $service = new CMPLZ_SERVICE( $cookie->serviceID ); if ( $service->secondParty || $service->thirdParty ) { return true; } } return false; } /** * Check if non functional cookies are used on this site * @return bool */ public function uses_non_functional_cookies() { if ( $this->uses_google_tagmanager() ) { return true; } //get all used cookies $args = array( 'isTranslationFrom' => false, 'ignored' => false, ); $cookies = $this->get_cookies( $args ); if ( empty( $cookies ) ) { return false; } foreach ( $cookies as $cookie ) { $cookie_service = ! empty( $cookie->service ) ? COMPLIANZ::$cookie_blocker->sanitize_service_name( $cookie->service ) : ''; $has_optinstats = cmplz_uses_consenttype( 'optinstats' ); if ( $cookie_service === 'google-analytics' || $cookie_service === 'matomo' ) { if ( $has_optinstats ) { return true; } if ( ! $this->statistics_privacy_friendly() ) { return true; } } if ( strpos( strtolower( $cookie->purpose ), 'functional' ) === false ) { return true; } } return false; } public function uses_only_functional_cookies() { return ! $this->uses_non_functional_cookies(); } /** * Check if this website uses cookies from a specific service * * @param $service * * @return bool */ public function site_uses_cookie_from_service( $service ) { $args = array( 'isTranslationFrom' => false, 'ignored' => false, ); $cookies = $this->get_cookies( $args ); if ( ! empty( $cookies ) ) { foreach ( $cookies as $cookie_name => $label ) { //get identifier for this cookie name $cookie = new CMPLZ_COOKIE( $cookie_name ); $cookie_service = COMPLIANZ::$cookie_blocker->sanitize_service_name( $cookie->service ); if ( $service === $cookie_service ) { return true; } } } return false; } } } //class closure

خدمة

كيف يسرق الذكاء الاصطناعي مقاعد الصحفيين و المصممين؟

مايو 18, 2025

10٬886 2 دقائق

كتب إيريني أنطون-مريم سمير

مع التطور المتسارع لتقنيات الذكاء الاصطناعي، بدأت مهن عديدة تعتمد على الإبداع تواجه تحديات مصيرية، من أبرزها مهنة التصميم الجرافيكي والصحافة. وبينما يرى البعض أن هذه التقنيات مجرد أدوات مساعدة، يعتبرها آخرون تهديدًا حقيقيًا قد يغير شكل المهنة بشكل جذري.

تهديد الذكاء الاصطناعي لوظيفة المصمم بين الدعم والمنافسة

يرى الأستاذ أحمد بدر، مدير تصميم و مصمم هوايات، أن الذكاء الاصطناعي بدأ كأداة لتسهيل وتسريع العمل، لكنه مع مرور الوقت تطور بشكل كبير، ليصبح قادرًا على تقديم أعمال متكاملة كان من الصعب تخيلها سابقًا. وأوضح قائلًا:

“الذكاء الاصطناعي بقى يطلع 3D Models وStyles Illustrations بجودة أعلى، وبقى ممكن يطلع لك ستايل كامل لبراند لو دخلتله keywords وطبيعة البراند.”

ومن جانبها، تتفق الأستاذة أوليفيا أيمن، مصممة علامات تجارية، مع هذا الرأي إلى حد ما، لكنها ترى أن التهديد الحقيقي لا يكمن في الشكل الجمالي وحده، قائلة:

“التصميم مش مجرد شكل، ده بيحل مشكلة. ولازم ذكاء بشري لدراسة المشكلة وتقديم حلول ليها، وده حاجة الذكاء الاصطناعي لسه مش قادر يعملها.”

وفيما يتعلق بتغير سوق العمل، أشار بدر إلى أن أدوات الذكاء الاصطناعي أثرت على مجالات مثل التصوير ومعالجة الصور، حيث أصبحت بعض الوظائف مثل وظيفة الـRetoucher مهددة بالاختفاء، مضيفًا:

“الـAI بيطلع صور نظيفة جدًا وجاهزة، وده خلاه يستغنى عن وظائف كانت معتمدة على ال touch up بعد التصوير.”

وبنفس السياق، أوضحت أوليفيا أن سوق العمل أصبح يطلب بشكل أساسي معرفة باستخدام أدوات الذكاء الاصطناعي، قائلة:

معظم الشغل دلوقتي بقي بيطلب معرفة بالـAI علشان ينجز وقت أكتر.”

وعن استخدام الأدوات الذكية في العمل، ذكر بدر أن الاعتماد أصبح كبيرًا على منصات مثل Midjourney وFreepik، مؤكدًا أن البعض ينبهر بنتائجها حتى لو كان فيها بعض الأخطاء. وهو ما أكدته أوليفيا أيضًا بقولها:

“بشتغل براند ديزاينر وبستخدم الذكاء الاصطناعي في تجهيز الموك آب وأفكار الكونسبت والسلوجانز.”

التطوير هو الحل

يتفق المصممان على أن التطوير المستمر لمهارات المصممين أصبح ضرورة حتمية، حيث يرى بدر أن قوة الأفكار هي العنصر الأساسي للتفوق قائلا:

“الأفكار هي اللي بتفرق. التنفيذ خلاص بقى سهل، لكن الفكرة المبتكرة هي اللي بتخليك مميز.”

بينما شددت أوليفيا على أهمية التعلم المستمر ومواكبة الأدوات الجديدة، وأضافت:

“لو مشتغلتش على نفسك هيتم استبدالك. لازم تتطور نفسك بشكل مستمر.”

ورغم التطور الكبير في أدوات الذكاء الاصطناعي، إلا أن أوليفيا ترى أن بعض العملاء سيظلون يفضلون اللمسة البشرية، قائلة:

“في ناس لسه بتحب الحاجات الهاند ميد عن شغل المصانع، ومهما تطور الذكاء الاصطناعي، مش هيبدع زي الإنسان اللي بيستلهم من كل حاجة حواليه.”

الصحافة أيضًا في مرمى التهديد

وفيما يتعلق بتأثير الذكاء الاصطناعي على الصحافة، قال الأستاذ مفرح سرحان، نائب رئيس تحرير الأهرام المسائي ورئيس قسم الأهرام، إن الذكاء الاصطناعي يؤثر سلبًا على الصحافة التقليدية التي تفتقر للإبداع، مضيفًا:

“القوالب النمطية في الصحافة تتأثر بالتقنيات الحديثة، أما الصحفيون المبدعون مش هيتأثروا، لأن الإبداع لا يمكن تقليده.”

وأكد سرحان أن استخدام الروبوتات في كتابة الأخبار يمكن أن يكون وسيلة لمساعدة الصحفيين وليس استبدالهم، مشيرًا إلى أن الخطر الأكبر يتمثل في نشر الأخبار الكاذبة بسبب اعتماد الروبوت على الخوارزميات دون التحقق الإنساني من دقة المعلومات.

يبقى الأكيد أن الذكاء الاصطناعي أصبح واقعًا لا مفر منه، والتحدي الأكبر للعاملين بالمهن الإبداعية يتمثل في تطوير مهاراتهم وتعزيز قدراتهم الابتكارية، لضمان البقاء والمنافسة في عالم يتغير بوتيرة متسارعة.

مايو 18, 2025

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